A country motto is a short, official phrase that represents the values and principles of a nation. Not every country has one, but for those that do it’s usually a rather serious statement that reflects patriotism and which can be seen on national emblems, coins, and official documents.
On the other hand, a country’s tourism slogan is a fun phrase that has been created to attract visitors. Highlighting the nation's unique appeal, they range from catchy to confusing. Can you guess, for example, what country is “a twice-in-a-lifetime experience,” or which nation claims to be “the original cool”? Well, click on to find out!
Please note that many of these mottos have been translated from their original language and not all are used in an official capacity.