Across Europe, tourism boards are rethinking how to balance crowds with sustainability. Instead of more fines and taxes, some destinations are experimenting with rewards. Inspired by Copenhagen’s CopenPay, cities now offer museum passes and even ski-ticket discounts to visitors who behave responsibly. From collecting trash to arriving by train, good deeds are earning travelers surprising perks.
Curious which destinations are leading the charge in rewarding sustainable choices? Click on to explore the places where good behavior pays off.