





























© Getty Images
0 / 30 Fotos
MTV
- Originally called Music Television, the vision of the channel was to target younger audiences with music videos.
© Getty Images
1 / 30 Fotos
MTV
- Its music video programming has progressively died out throughout the years, favoring reality shows, comedies and dramas. But MTV did leave its mark on a whole generation, and is still relevant in popular culture.
© Getty Images
2 / 30 Fotos
First video - 'Video Killed the Radio Star' by The Buggles was the first music video to be aired on MTV.
© BrunoPress
3 / 30 Fotos
Most-played video of all time - 'Sledgehammer' by Peter Gabriel is the most-played video on MTV ever.
© Getty Images
4 / 30 Fotos
The birth of the VJ - Video jockeys, better known as VJs, were the new stars of MTV. The five original VJs in 1981 were Nina Blackwood, Mark Goodman, Alan Hunter, Martha Quinn, and J.J. Jackson (not pictured).
© BrunoPress
5 / 30 Fotos
"I want my MTV" - The classic MTV slogan was used by Dire Straits in their 1985 song 'Money for Nothing.'
© BrunoPress
6 / 30 Fotos
Michael Jackson - Jackson initially struggled to get played on MTV, but 'Billy Jean' eventually received airtime and it was a hit.
© BrunoPress
7 / 30 Fotos
David Bowie - David Bowie confronted MTV's lack of black artists during a live interview in 1983.
© Reuters
8 / 30 Fotos
Pop
- MTV was a huge platform for the success of '80s pop acts such as Michael Jackson and Madonna. Elaborate video productions now were on heavy rotation on the channel.
© Getty Images
9 / 30 Fotos
Hair metal
- Glam metal bands had it all in the '80s: the music, the makeup, the hair, and the show. Shows like 'Headbangers Ball' were a hit.
© Getty Images
10 / 30 Fotos
Hip hop - But while rock and metal acts dominated the charts, the mid-1980s also saw the introduction of rap artists such as Run-DMC and Beastie Boys.
© BrunoPress
11 / 30 Fotos
'Yo! MTV Raps' - As part of niche programming, MTV gave hip-hop acts a place to showcase their talent.
© Getty Images
12 / 30 Fotos
Grunge - After years dominating MTV, in the early '90s hair metal bands were overthrown by a rock genre that was eventually labeled as grunge. Alternative rock became the mainstream.
© BrunoPress
13 / 30 Fotos
Video Music Awards - The VMAs have been a huge success since the first edition in 1984. It's marked by a number of controversial moments, and is the channel's most-watched event.
© Getty Images
14 / 30 Fotos
Video Music Awards - Based on the original MTV opening sequence, the 'Moon Person' (previously known as a 'Moonman') is the award trophy of the VMAs.
© BrunoPress
15 / 30 Fotos
Live performance at the VMAs - Madonna performed 'Like A Virgin' at the first edition of the VMAs.
© BrunoPress
16 / 30 Fotos
MTV Movie & TV Awards - While the VMAs are huge, this awards show has also earned a place in the industry.
© Getty Images
17 / 30 Fotos
Pop stars - MTV catapulted a number of teen stars, including many boy and girl bands, into fame. New teen pop idols were everywhere in the '90s, and MTV helped their careers immensely.
© Getty Images
18 / 30 Fotos
'Spring Break' - In 1986, MTV started to broadcast its live event for a week, eight hours per day.
© Getty Images
19 / 30 Fotos
Censorship - Groups such as the Parents Music Resource Center pressured MTV to ban a number of videos because they depicted anti-religious themes, including satanism. Soundgarden's 'Jesus Christ Pose' was one of the banned videos.
© Getty Images
20 / 30 Fotos
When rock ruled the world - Underground thrash metal bands such as Metallica gained notoriety thanks to MTV.
© Getty Images
21 / 30 Fotos
Eminem - MTV was crucial in catapulting hip hop to the mainstream in the turn of the century. Rappers such as Eminem became huge at the time.
© BrunoPress
22 / 30 Fotos
Return of metal
- The late '90s and early 2000s saw the uprising of nu-metal bands such as Limp Bizkit and Korn, bringing metal back to a mainstream audience.
© Getty Images
23 / 30 Fotos
'MTV Unplugged' - Many of these sessions were turned into live records, including those by Eric Clapton, Mariah Carey, and '90s grunge acts such as Nirvana and Alice in Chains, among many others.
© BrunoPress
24 / 30 Fotos
'TRL' - One of MTV's most iconic shows, 'Total Request Live' started in 1998 and ran until 2008. It was eventually brought back to life in 2017 and continues to this day.
© Getty Images
25 / 30 Fotos
Adult cartoons - The early '90s saw MTV introducing a number of adult-themed cartoons, including 'Celebrity Deathmatch' and the classic 'Beavis and Butt-Head.'
© Getty Images
26 / 30 Fotos
'The Osbournes' - In the mid-90s, MTV started introducing reality shows. In 2002, rock legend Ozzy Osbourne and his family had a camera crew following them 24/7. The show was a hit.
© BrunoPress
27 / 30 Fotos
'Jersey Shore' - MTV continued to abandon the music video programming with the introduction of more shows, including the successful 'Jersey Shore.'
© Reuters
28 / 30 Fotos
Prince tribute
- The day Prince passed away, MTV interrupted its normal programming to air the artist's music videos.
© Getty Images
29 / 30 Fotos
© Getty Images
0 / 30 Fotos
MTV
- Originally called Music Television, the vision of the channel was to target younger audiences with music videos.
© Getty Images
1 / 30 Fotos
MTV
- Its music video programming has progressively died out throughout the years, favoring reality shows, comedies and dramas. But MTV did leave its mark on a whole generation, and is still relevant in popular culture.
© Getty Images
2 / 30 Fotos
First video - 'Video Killed the Radio Star' by The Buggles was the first music video to be aired on MTV.
© BrunoPress
3 / 30 Fotos
Most-played video of all time - 'Sledgehammer' by Peter Gabriel is the most-played video on MTV ever.
© Getty Images
4 / 30 Fotos
The birth of the VJ - Video jockeys, better known as VJs, were the new stars of MTV. The five original VJs in 1981 were Nina Blackwood, Mark Goodman, Alan Hunter, Martha Quinn, and J.J. Jackson (not pictured).
© BrunoPress
5 / 30 Fotos
"I want my MTV" - The classic MTV slogan was used by Dire Straits in their 1985 song 'Money for Nothing.'
© BrunoPress
6 / 30 Fotos
Michael Jackson - Jackson initially struggled to get played on MTV, but 'Billy Jean' eventually received airtime and it was a hit.
© BrunoPress
7 / 30 Fotos
David Bowie - David Bowie confronted MTV's lack of black artists during a live interview in 1983.
© Reuters
8 / 30 Fotos
Pop
- MTV was a huge platform for the success of '80s pop acts such as Michael Jackson and Madonna. Elaborate video productions now were on heavy rotation on the channel.
© Getty Images
9 / 30 Fotos
Hair metal
- Glam metal bands had it all in the '80s: the music, the makeup, the hair, and the show. Shows like 'Headbangers Ball' were a hit.
© Getty Images
10 / 30 Fotos
Hip hop - But while rock and metal acts dominated the charts, the mid-1980s also saw the introduction of rap artists such as Run-DMC and Beastie Boys.
© BrunoPress
11 / 30 Fotos
'Yo! MTV Raps' - As part of niche programming, MTV gave hip-hop acts a place to showcase their talent.
© Getty Images
12 / 30 Fotos
Grunge - After years dominating MTV, in the early '90s hair metal bands were overthrown by a rock genre that was eventually labeled as grunge. Alternative rock became the mainstream.
© BrunoPress
13 / 30 Fotos
Video Music Awards - The VMAs have been a huge success since the first edition in 1984. It's marked by a number of controversial moments, and is the channel's most-watched event.
© Getty Images
14 / 30 Fotos
Video Music Awards - Based on the original MTV opening sequence, the 'Moon Person' (previously known as a 'Moonman') is the award trophy of the VMAs.
© BrunoPress
15 / 30 Fotos
Live performance at the VMAs - Madonna performed 'Like A Virgin' at the first edition of the VMAs.
© BrunoPress
16 / 30 Fotos
MTV Movie & TV Awards - While the VMAs are huge, this awards show has also earned a place in the industry.
© Getty Images
17 / 30 Fotos
Pop stars - MTV catapulted a number of teen stars, including many boy and girl bands, into fame. New teen pop idols were everywhere in the '90s, and MTV helped their careers immensely.
© Getty Images
18 / 30 Fotos
'Spring Break' - In 1986, MTV started to broadcast its live event for a week, eight hours per day.
© Getty Images
19 / 30 Fotos
Censorship - Groups such as the Parents Music Resource Center pressured MTV to ban a number of videos because they depicted anti-religious themes, including satanism. Soundgarden's 'Jesus Christ Pose' was one of the banned videos.
© Getty Images
20 / 30 Fotos
When rock ruled the world - Underground thrash metal bands such as Metallica gained notoriety thanks to MTV.
© Getty Images
21 / 30 Fotos
Eminem - MTV was crucial in catapulting hip hop to the mainstream in the turn of the century. Rappers such as Eminem became huge at the time.
© BrunoPress
22 / 30 Fotos
Return of metal
- The late '90s and early 2000s saw the uprising of nu-metal bands such as Limp Bizkit and Korn, bringing metal back to a mainstream audience.
© Getty Images
23 / 30 Fotos
'MTV Unplugged' - Many of these sessions were turned into live records, including those by Eric Clapton, Mariah Carey, and '90s grunge acts such as Nirvana and Alice in Chains, among many others.
© BrunoPress
24 / 30 Fotos
'TRL' - One of MTV's most iconic shows, 'Total Request Live' started in 1998 and ran until 2008. It was eventually brought back to life in 2017 and continues to this day.
© Getty Images
25 / 30 Fotos
Adult cartoons - The early '90s saw MTV introducing a number of adult-themed cartoons, including 'Celebrity Deathmatch' and the classic 'Beavis and Butt-Head.'
© Getty Images
26 / 30 Fotos
'The Osbournes' - In the mid-90s, MTV started introducing reality shows. In 2002, rock legend Ozzy Osbourne and his family had a camera crew following them 24/7. The show was a hit.
© BrunoPress
27 / 30 Fotos
'Jersey Shore' - MTV continued to abandon the music video programming with the introduction of more shows, including the successful 'Jersey Shore.'
© Reuters
28 / 30 Fotos
Prince tribute
- The day Prince passed away, MTV interrupted its normal programming to air the artist's music videos.
© Getty Images
29 / 30 Fotos
Four-decades-plus of MTV: from hair metal to reality shows
MTV was launched on this day in 1981
© Getty Images
August 1, 1981. A new channel with a new concept was about to revolutionize the history of television. Younger audiences across the United States could now have access to music videos. Yes, music and TV together was quite an innovative idea at the time!
For approximately two decades, the channel was responsible for shaping the music industry. Thanks to MTV, many music genres thrived and reached new audiences, and numerous artists became famous beyond belief.
From the birth of the VJ to the glamour of the VMAs, the channel is rooted in pop culture. Click through and celebrate MTV's birthday and legacy in this gallery.
RECOMMENDED FOR YOU

MOST READ
- Last Hour
- Last Day
- Last Week
-
1
CELEBRITY Relationships
-
2
LIFESTYLE Lies
-
3
CELEBRITY Music
-
4
LIFESTYLE Criminals
Elizabeth Báthory: The "blood countess" who reportedly killed 600 young girls
-
5
LIFESTYLE Afterlife
-
6
HEALTH Well-being
-
7
CELEBRITY Beauty
-
8
MOVIES Hollywood
-
9
-
10
CELEBRITY Funny