Art, obsession, and identity
Every day, more and more trends emerge in the world of social media. From personalization of content to new mediums and old throwbacks, the trends explored in this gallery are sure to change social media as we know it. As someone who engages in online content, you should also be aware of these trends, so you can hold brands and influencers accountable and consume content that you enjoy.
Curious about which trends made the list? Click through now to find out.
Brands that adapt quickly to the world of AI may have a huge competitive advantage over those that don't. Brands in 2025 will likely use AI for content creation, customer engagement, and workload reduction.
TikTok offers creative, short-form videos that keep users interested, even hooked. The almost addictive nature of TikTok is great for advertisers and influencers alike.
TikTok, Instagram, and other social platforms are becoming search tools. So, instead of using search engines like Bing or Google, many people will search social media for their answers.
Vertical videos have higher completion rates thus encouraging brands to adopt full-screen formats to improve their customer interaction.
Numerous brands will attract younger audiences with short-form videos while still driving traffic to longer content.
Social media is becoming a primary tool for real-time customer support and reputation building. Instead of having to email a company and possibly wait days or more to hear back, social media can be much quicker.
Retro trends and nostalgia are making a comeback. Combine some modern twists, and these campaigns are sure to resonate with different audiences.
If something negative happens with a brand, they'll likely start turning to social media, if they haven't already. Social media can help quickly address issues and provide real-time solutions in a public way.
In 2025 and beyond, platforms will invest in features such as avatars and metaverse tools to help people feel immersed and engaged in content in new and amazing ways.
Social media will integrate into gaming and gaming events. This merging will create new opportunities for brands to connect with gamers and different audiences thereby expanding brand visibility.
Customers in 2025 will prioritize transparency and genuine communications. Authenticity is the name of the game as it builds trust between brands and the people who love them.
Marketing strategies in 2025 will likely continue to offer premium, gated content to those who pay. Free content often draws audiences in and gains their loyalty, while further engagement is built as customers pay for access to more.
When influencers start their stories mid-narrative it hooks audiences and builds curiosity. This can lead to stronger brand engagement as it encourages viewers to stay longer and explore further.
When brands feature customer-created content it helps strengthen community ties and customer satisfaction.
Platforms, namely Instagram Shops and Facebook Marketplace, help brands drive sales directly from social media. People may see something they like online and they can purchase it all in the same breath.
It will be even more important for brands to be privacy-focused and transparent in their practices.
Keeping long-term collaborations with niche influencers is important. It can help create authentic connections and better ROI for the brands. Additionally, it's better for audiences who grow to feel like they know the influencer.
LinkedIn influencers aim to be thought leaders and voices of authority in their industries. When they share valuable information it helps build credibility.
Brands will leverage social media platforms for targeted ads, campaigns, and much more. Things like polls and quizzes help audiences engage with the brand and they'll start to receive more content that better aligns with their tastes.
The fact that you can instantly share on social media platforms amplifies brand visibility. Small campaigns can go viral within a very short amount of time.
Distinct, innovative storytelling and having a unique, fresh perspective can help you stand out in a crowded sea. It's important to show how you're different and why that matters.
Startups and new websites will first use social media to spark early visibility and build an audience before an official website is built.
Brands will streamline their content to high-ROI platforms such as LinkedIn, Instagram, and emerging favorites such as Threads.
Memes are still a fan favorite for 2025. They are easy-to-share and engaging content that people seem to love.
Platforms like Clubhouse and Facebook Audio Rooms will cater to the demand for audio-based interactions.
Improving accessibility and engagement are elementary 2025 and beyond. In order to reach diverse audiences it's important to offer options such as captions for videos or posts with audio.
Fun, light-hearted content like GIFs and memes helps audiences become more engaged and actually helps enhance brand appeal. Entertaining content increases the likelihood of sharing.
Brands must embrace social issues and diversity to maintain their credibility. Inclusive practices help brands connect with people from all over the world.
When a brand shares its eco-friendly practices on social media it can boost brand image and align better with customer values.
In 2025, brands will increasingly use AI to deliver incredibly personalized, real-time content and product recommendations to audiences.
Sources: (Hootsuite) (Stan Ventures)
See also: The surprising ways social media can impact your teen
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LIFESTYLE Prediction
Every day, more and more trends emerge in the world of social media. From personalization of content to new mediums and old throwbacks, the trends explored in this gallery are sure to change social media as we know it. As someone who engages in online content, you should also be aware of these trends, so you can hold brands and influencers accountable and consume content that you enjoy.
Curious about which trends made the list? Click through now to find out.