Celebrity brands and endorsements gone wrong

Dylan Mulvaney slams Bud Light for abandoning her amid transphobic backlash over ad

Stars Insider

30/06/23 | StarsInsider

CELEBRITY Controversy

Trans TikTok star Dylan Mulvaney joined forces with Bud Light in April of 2023 and created a sponsored post on her social media accounts featuring the popular beer. It immediately resulted in a frenzy of transphobic vitriol, along with a massive drop in sales as outraged bigots incited a boycott of the brand. Bud Light was noticeably quiet during the fallout, neither standing up for Mulvaney nor condemning the behavior of those bullying her. Mulvaney herself remained relatively quiet for a few months, but she finally felt ready to speak out on June 29. In a video titled 'Trans people like beer, too,' she called out Bud Light for throwing her to the wolves and walking away. 

“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all,” she said. “For months now, I have been scared to leave my house. I have been ridiculed in public. I have been followed, and I have felt a loneliness that I wouldn’t wish on anyone." Mulvaney explained that she waited to speak out for fear of inspiring further transphobic hate. “I patiently waited for things to get better,” she said. “But surprise: they haven’t, really.” Mulvaney concluded by saying, “I’m not telling you this because I want your pity. I’m telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people.”

Whether it was their own failed brand or business, a questionable spot appearance, or their own outrageous behavior that lost them endorsements, many celebrities have seen their lucrative business dealings fall through, and others have seen backlash for throwing their star power behind questionable companies. 

Click through the gallery to see some other celebrities who had brands and endorsements go off the rails! 

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