Celebrity brands and endorsements gone wrong

Justin Bieber slams H&M's Bieber merchandise collection on Instagram

Stars Insider

21/12/22 | StarsInsider

CELEBRITY Controversy

Justin Bieber has publicly trashed H&M after taking a look at their collection of merchandise featuring his image. In a series of Instagram stories, Bieber said the products looked terrible and weren't approved by him. "I didn't approve any of the merch collection that they put up at H&M... all without my permission and approval," he stated, "SMH I wouldn't buy it if I were you." He reiterated his point in a later story saying, "The H&M merch they made of me is trash and I didn't approve it. Don't buy it." A representative for H&M responded to Bieber's claims in a statement, asserting that "As with all other licensed products and partnerships, H&M followed proper approval procedures."

Whether it was their own failed brand or business, a questionable spot appearance, or their own outrageous behavior that lost them endorsements, many celebrities have seen their lucrative business dealings fall through, and others have seen backlash for throwing their star power behind questionable companies. 

Click through the gallery to see some other celebrities who had brands and endorsements go off the rails! 

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