Business of booze: Celebs who launched alcohol brands

Kendall Jenner launches award-winning tequila brand

Stars Insider

17/02/21 | StarsInsider

CELEBRITY Alcohol

Hollywood stars are extremely fun to watch because of the myriad of ways they spend their millions, from lavish lifestyles and opulent mansions to financial scandals and clever investments. A select few celebrities have been investing in alcohol brands, a trend which will likely surge in popularity after the whopping success of stars like George Clooney and Ryan Reynolds.

Now Kendall Jenner is getting in on the game. The 25-year-old model announced her 818 Tequila brand on Instagram, which she says has been a few years in the making. The brand has already anonymously won tasting competitions for a variety of categories, plus the Ultimate Spirits Challenge competition called it "the greatest tasting tequila of 2020."

"For almost 4 years I've been on a journey to create the best-tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING ... 3.5 years later I think we've done it!" Jenner wrote. "This is all we've been drinking for the last year and i can't wait for everyone else to get their hands on this to enjoy it as much as we do!"

Check out the gallery to see which other stars are making even more money behind the bar.

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