Snoop Dogg’s hilariously wide-ranging ventures outside of music

The rapper launches Snoop Doggie Doggs pet line with hoodies, toys, and accessories

Stars Insider

22/11/22 | StarsInsider

CELEBRITY Business

Everyone knows Snoop Dogg is a legendary rapper, but to limit him to just music at this point in his career would be a disservice to the man, who is a downright entrepreneur. Indeed, Calvin Cordozar Broadus Jr. is full of lucrative and sometimes comical surprises when it comes to his various ventures outside of music.

Snoop released his most predictable and unpredictable latest venture on November 17: a pet line called Snoop Doggie Doggs. According to People, the line is available on Amazon and includes apparel like hoodies, pajamas, jerseys, and baseball hats with Snoop's signature braids attached, as well as toys, accessories, and bowls for both dogs and cats, all of which were designed by Snoop in partnership with Little Earth Productions, Inc. 

"If my dogs ain't fresh, I ain't fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!" Snoop said in a statement for the line's launch, which also includes leashes, collars, and harnesses. A highlight of the line is certainly a plush toy resembling a boombox that blasts, "Bow Wow Wow, Yippie Yo, Yippie Yay" when bitten in the right spot. 

Click through to see how he built (and continues to expand) his US$150 million empire.

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