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The Greenprint - If you've been following Beyoncé on Instagram, you may have seen her posts about The Greenprint.

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Meatless Mondays - On January 31, Bey posted about The Greenprint, with the phrases "plant-based for breakfast," and "meatless Mondays."

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Shows for life - "What is your Greenprint?" Bey asked in the caption, "Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life."

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But how? - That's right, with The Greenprint, you can win free tickets to see Beyoncé and Jay-Z for life. But how?

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The details - If you're over 18, and a US resident, you can enter a sweepstakes at www.thegreenprintprject.com.

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Link in bio - Beyoncé barely endorses products, especially not on Instagram. She has done a link-in-bio just once before.

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Green-based movement - So why this movement? What is The Greenprint all about? Let's get to know the green-based movement.

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Between the pages - Firstly, 'The Greenprint' is a book by Marcos Borges, personal trainer for Beyoncé and Jay-Z.

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Celebrity endorsements - Borges has also worked with celebs like Shakira, Pharrell, and Jennifer Lopez.

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Plant-based diet - "Greenprint" refers to how you can positively impact the planet by having a plant-based diet.

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22-day challenge - Borges promises that readers will shift their mindset, improve their health, and positively impact the planet. All you have to do is follow the 22-day challenge.

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22 days, 22 guidelines - Over 22 days, readers are taught 22 guidelines, which can help them stay on a plant-based diet.

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Built to last - Borges wasn't born and raised on a plant-based diet. Instead, he got into it in his teens, and has lived with a plant-based diet for over 15 years.

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Personalized - With Greenprint, readers have a customizable plan for going plant-based, whether it's three plant-based meals a day, or even just "Meatless Mondays."

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Making it a habit - So why 22 days? What's so special about that number? Borges claims that it takes 21 days to create a habit, so 22 just seals the deal.

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Planning ahead - Greenprint offers more than just advice, as there are recipes, menu-planning, and personalized meal recommendations on offer.

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Going green on-the-go - There's also an app for going green on-the-go.

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Throwback - Bey and Jay had previously supported Borges back in 2013.

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Celebrity partners - The A-list couple became partners in 22 Days Nutrition, a vegan delivery service founded by Marcos Borges.

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Pen to paper - Beyoncé wrote the book's forward back in 2015, and she and Jay-Z have written the introduction for a newly published book.

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44 days of eating a vegan diet - "The first time was when she told people she was going to go vegan 44 days for Coachella," Borges told the Canadian Inquirer.

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Vegan Time - Last year, before her beloved Coachella performance, Beyoncé advertised "Vegan Time" on Instagram.

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The details - "44 days until Coachella!! Vegan Time!! Click the link in my bio to join me," Beyoncé wrote in the caption.

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A familiar recipe - She also posted a picture of some good old-fashioned avocado on toast, to get the 44-day challenge started.

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So why Beyoncé? - Beyoncé clarified why she was supporting the cause in a statement to E! News.

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Healthy lifestyle - "I am so grateful that I took the challenge and credit Marco with leading by example," Bey explained, "He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle."

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If she can do it... anyone can - "He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try," she added. "If I can do it, anyone can."

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For more info... - To learn more about The Greenprint, head over to www.thegreenprintproject.com.

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