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0 / 31 Fotos
Pandemic popularity
- Netflix set up a US$100 million coronavirus relief fund to aid production companies that were been crippled by the pandemic, helping hundreds of thousands of employees both inside and outside the Netflix umbrella, according to Netflix’s chief content officer Ted Sarandos. Of the $100 million, $15 million went to organizations providing emergency relief to out-of-work crew and cast in countries where Netflix has large production bases.This huge donation is in addition to the two weeks pay they had already committed to the crew and cast on productions that were forced to suspend their work.
© Shutterstock
1 / 31 Fotos
The beginnings
- Netflix was founded in 1997 by software engineers Reed Hastings (pictured) and Marc Randolph. The business provided DVDs by mail through an online service.
© Getty Images
2 / 31 Fotos
They were first named "Kibble" - Directpix, Replay, Luna, and other names were considered, but when the company was being incorporated, Randolph actually named it Kibble until they could decide on something permanent.
© Shutterstock
3 / 31 Fotos
When DVDs were still new - Then-popular movie rental shops like Blockbuster and Family Video lacked the convenience of ordering from the comfort of your home.
© Getty Images
4 / 31 Fotos
A hilarious early mix-up - According to the book 'Netflixed,' Randolph decided to offer DVDs with President Bill Clinton’s Monica Lewinsky testimony, but a mix-up in the duplicating house resulted in a few hundred people receiving hardcore Chinese pornography.
© Getty Images
5 / 31 Fotos
Pioneering subscription services - Netflix soon offered another new concept: the subscription service. Subscribers had unlimited monthly rentals for one fee, no late charges, and a personalized recommendation system.
© Shutterstock
6 / 31 Fotos
Early success - Though the company was still under the radar, by 2005, Netflix had 4.2 million members.
© Shutterstock
7 / 31 Fotos
Enter: streaming - As technology advanced, so did the company. Netflix unveiled streaming in 2007, which let you watch from your personal computers, and by 2008 you could stream from your Xbox 360, Blu-ray disc players, and TV set-top boxes.
© Shutterstock
8 / 31 Fotos
Competition came quick - In 2008, a major competitor by the name of Hulu arrived. Hulu is a joint operation between NBC Universal and News Corporation, so it had an upper hand in that sense.
© Shutterstock
9 / 31 Fotos
The difference - One of Netflix’s signature features is the absence of ads, which is possible through a subscription service. Hulu, on the contrary, offered free videos, but they were accompanied by ads.
© Shutterstock
10 / 31 Fotos
The difference - The content was also a point of competition, as Hulu offered the five most recent episodes of currently airing shows, whereas Netflix only offered older shows.
© Shutterstock
11 / 31 Fotos
Others smelled the money - Newer competitors kept popping up, including Amazon and YouTube, though they have yet to reach the same success.
© Shutterstock
12 / 31 Fotos
Stepping onto the world stage - Netflix officially branched out in 2010 with its Canadian launch, moving to Latin America in 2011, then Europe in 2012. It was deemed worldwide (save a few countries) by 2016.
© Getty Images
13 / 31 Fotos
One dangerous stumble - With the popularity of DVDs fading and streaming surging, Hastings came up with the idea in 2011 to split Netflix’s streaming service from its DVD service, turning the latter into Qwikster.
© Getty Images
14 / 31 Fotos
One dangerous stumble - The change annoyed a lot of customers who wanted to have both services, since they would then have two accounts, two payments, two queues, etc. Qwikster lasted only one month!
© Shutterstock
15 / 31 Fotos
The final step to world domination - Netflix cemented its place as the leading streaming service in 2013, when it added original programming to its offerings, starting with 'House of Cards.'
© Getty Images
16 / 31 Fotos
Success of the web-series - The series about the dark side of the White House garnered eight Emmy nominations its first season, which was a first for web-only shows.
© Getty Images
17 / 31 Fotos
Unprecedented numbers - From their initial success of 4.2 million subscribers in 2005, Netflix now has more than 139 million memberships in 190 countries.
© Shutterstock
18 / 31 Fotos
Content machine - The world’s largest streaming service reportedly released 80 original movies in 2018 and 700 original TV shows. The content budget is a whopping US$13 billion.
© BrunoPress
19 / 31 Fotos
Giving shows a second life - Canceled shows once seemed permanently canceled, but with catalog titles getting a second life on Netflix (i.e. 'Arrested Development'), studios are paying attention to which series are performing.
© Getty Images
20 / 31 Fotos
Changing how we consume media - Services like Netflix introduced a new way to watch shows: bingeing. Though the company still releases some shows' episodes weekly, it uses features like auto-play to encourage bingeing.
© Shutterstock
21 / 31 Fotos
Phasing out traditional TV - The company built itself on the theory that streaming is replacing traditional TV, as remote controls and the idea of adhering to schedules and locations are disappearing.
© Shutterstock
22 / 31 Fotos
Making a science behind spoilers - Netflix commissioned cultural anthropologist Grant McCracken to look at the science of spoilers, and he then identified different classes of spoilers, from those who do it as a power play to those who spoil in code.
© Shutterstock
23 / 31 Fotos
Content is changing to suit bingeing - TV writers are now having to think about creating shows with the purpose of being binged, as bingeing is becoming a marker of success for a show.
© Shutterstock
24 / 31 Fotos
Responding directly to viewers - Netflix is the first streaming service to call out users on Twitter, like writing, “To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?”
© Shutterstock
25 / 31 Fotos
Responding directly to viewers - But the company reportedly uses viewership data to send customized ads and to decide which programs to produce or to license.
© Shutterstock
26 / 31 Fotos
A lot of money goes into the recommendations - Netflix spends more than US$150 million per year just on improving their recommendation system. Why? The company estimates users spend only two minutes browsing for a title.
© Shutterstock
27 / 31 Fotos
They’ve come a long way - Before their high-tech analytical tools, Netflix executives would go to compliant users’ homes, with complimentary coffee, to physically observe them using their site.
© Shutterstock
28 / 31 Fotos
Shares increased over 1500% - Netflix made its initial public offering in 2002 at US$15 per share. Although the share price dipped a year later to slightly below US$5 a share, shares have since jumped to over US$250.
© Shutterstock
29 / 31 Fotos
As for the DVD service?
- Hastings apparently jokes that he'll deliver the final disc to a customer—in person—around 2030. See also: How Netflix saves movies from box-office disaster.
© Getty Images
30 / 31 Fotos
© Getty Images
0 / 31 Fotos
Pandemic popularity
- Netflix set up a US$100 million coronavirus relief fund to aid production companies that were been crippled by the pandemic, helping hundreds of thousands of employees both inside and outside the Netflix umbrella, according to Netflix’s chief content officer Ted Sarandos. Of the $100 million, $15 million went to organizations providing emergency relief to out-of-work crew and cast in countries where Netflix has large production bases.This huge donation is in addition to the two weeks pay they had already committed to the crew and cast on productions that were forced to suspend their work.
© Shutterstock
1 / 31 Fotos
The beginnings
- Netflix was founded in 1997 by software engineers Reed Hastings (pictured) and Marc Randolph. The business provided DVDs by mail through an online service.
© Getty Images
2 / 31 Fotos
They were first named "Kibble" - Directpix, Replay, Luna, and other names were considered, but when the company was being incorporated, Randolph actually named it Kibble until they could decide on something permanent.
© Shutterstock
3 / 31 Fotos
When DVDs were still new - Then-popular movie rental shops like Blockbuster and Family Video lacked the convenience of ordering from the comfort of your home.
© Getty Images
4 / 31 Fotos
A hilarious early mix-up - According to the book 'Netflixed,' Randolph decided to offer DVDs with President Bill Clinton’s Monica Lewinsky testimony, but a mix-up in the duplicating house resulted in a few hundred people receiving hardcore Chinese pornography.
© Getty Images
5 / 31 Fotos
Pioneering subscription services - Netflix soon offered another new concept: the subscription service. Subscribers had unlimited monthly rentals for one fee, no late charges, and a personalized recommendation system.
© Shutterstock
6 / 31 Fotos
Early success - Though the company was still under the radar, by 2005, Netflix had 4.2 million members.
© Shutterstock
7 / 31 Fotos
Enter: streaming - As technology advanced, so did the company. Netflix unveiled streaming in 2007, which let you watch from your personal computers, and by 2008 you could stream from your Xbox 360, Blu-ray disc players, and TV set-top boxes.
© Shutterstock
8 / 31 Fotos
Competition came quick - In 2008, a major competitor by the name of Hulu arrived. Hulu is a joint operation between NBC Universal and News Corporation, so it had an upper hand in that sense.
© Shutterstock
9 / 31 Fotos
The difference - One of Netflix’s signature features is the absence of ads, which is possible through a subscription service. Hulu, on the contrary, offered free videos, but they were accompanied by ads.
© Shutterstock
10 / 31 Fotos
The difference - The content was also a point of competition, as Hulu offered the five most recent episodes of currently airing shows, whereas Netflix only offered older shows.
© Shutterstock
11 / 31 Fotos
Others smelled the money - Newer competitors kept popping up, including Amazon and YouTube, though they have yet to reach the same success.
© Shutterstock
12 / 31 Fotos
Stepping onto the world stage - Netflix officially branched out in 2010 with its Canadian launch, moving to Latin America in 2011, then Europe in 2012. It was deemed worldwide (save a few countries) by 2016.
© Getty Images
13 / 31 Fotos
One dangerous stumble - With the popularity of DVDs fading and streaming surging, Hastings came up with the idea in 2011 to split Netflix’s streaming service from its DVD service, turning the latter into Qwikster.
© Getty Images
14 / 31 Fotos
One dangerous stumble - The change annoyed a lot of customers who wanted to have both services, since they would then have two accounts, two payments, two queues, etc. Qwikster lasted only one month!
© Shutterstock
15 / 31 Fotos
The final step to world domination - Netflix cemented its place as the leading streaming service in 2013, when it added original programming to its offerings, starting with 'House of Cards.'
© Getty Images
16 / 31 Fotos
Success of the web-series - The series about the dark side of the White House garnered eight Emmy nominations its first season, which was a first for web-only shows.
© Getty Images
17 / 31 Fotos
Unprecedented numbers - From their initial success of 4.2 million subscribers in 2005, Netflix now has more than 139 million memberships in 190 countries.
© Shutterstock
18 / 31 Fotos
Content machine - The world’s largest streaming service reportedly released 80 original movies in 2018 and 700 original TV shows. The content budget is a whopping US$13 billion.
© BrunoPress
19 / 31 Fotos
Giving shows a second life - Canceled shows once seemed permanently canceled, but with catalog titles getting a second life on Netflix (i.e. 'Arrested Development'), studios are paying attention to which series are performing.
© Getty Images
20 / 31 Fotos
Changing how we consume media - Services like Netflix introduced a new way to watch shows: bingeing. Though the company still releases some shows' episodes weekly, it uses features like auto-play to encourage bingeing.
© Shutterstock
21 / 31 Fotos
Phasing out traditional TV - The company built itself on the theory that streaming is replacing traditional TV, as remote controls and the idea of adhering to schedules and locations are disappearing.
© Shutterstock
22 / 31 Fotos
Making a science behind spoilers - Netflix commissioned cultural anthropologist Grant McCracken to look at the science of spoilers, and he then identified different classes of spoilers, from those who do it as a power play to those who spoil in code.
© Shutterstock
23 / 31 Fotos
Content is changing to suit bingeing - TV writers are now having to think about creating shows with the purpose of being binged, as bingeing is becoming a marker of success for a show.
© Shutterstock
24 / 31 Fotos
Responding directly to viewers - Netflix is the first streaming service to call out users on Twitter, like writing, “To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?”
© Shutterstock
25 / 31 Fotos
Responding directly to viewers - But the company reportedly uses viewership data to send customized ads and to decide which programs to produce or to license.
© Shutterstock
26 / 31 Fotos
A lot of money goes into the recommendations - Netflix spends more than US$150 million per year just on improving their recommendation system. Why? The company estimates users spend only two minutes browsing for a title.
© Shutterstock
27 / 31 Fotos
They’ve come a long way - Before their high-tech analytical tools, Netflix executives would go to compliant users’ homes, with complimentary coffee, to physically observe them using their site.
© Shutterstock
28 / 31 Fotos
Shares increased over 1500% - Netflix made its initial public offering in 2002 at US$15 per share. Although the share price dipped a year later to slightly below US$5 a share, shares have since jumped to over US$250.
© Shutterstock
29 / 31 Fotos
As for the DVD service?
- Hastings apparently jokes that he'll deliver the final disc to a customer—in person—around 2030. See also: How Netflix saves movies from box-office disaster.
© Getty Images
30 / 31 Fotos
Has Netflix passed its peak?
Netflix loses subscribers for first time in 10 years, predicts loss of 2 million more in Q2
© Getty Images
Now more than ever, life before Netflix seems like a far-off dream, especially after spending many hours locked down in the pandemic. Since its origins, the streaming giant has changed how we create and consume media, and it has seen incredible success, even becoming synonymous for streaming at home. But competitors are on the rise, and many are wondering if Netflix is beginning its fall.
That's particularly because Netflix lost subscribers for the first time in 10 years at the start of 2022, and they expect to lose even more in the spring, sending its share price crashing again on April 19, Variety reports. The streaming giant’s share price initially fell close to 20% on news that it had lost 200,000 subscribers globally during the first quarter, and things aren't looking up with a predicting loss of 2 million more global subscribers in the second quarter.
Netflix blamed the drop on a combination of factors including increased competition, the war in Ukraine, the economy, slowing rollout of broadband, and the large number of people sharing their Netflix passwords outside of their household. The company responded by saying they are now considering adding advertising to the service, in return for a lower-priced subscription, something they were previously against.
Click through to see how this company, which began as a mere DVD-by-mail service, became an industry-changing force in the world.
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