How much do you know about Generation Z?
Surprising facts about the cohort taking over the world
LIFESTYLE Generation z
Generation Z (aka Gen Z, iGen, or Net Gen) refers to the cohort that Pew Research defined as anyone born 1997 until 2010. These are the first true digital natives who have been raised on the Internet and social media, but who display surprisingly different qualities than millennials.
For context, they make up the largest and most diverse generation in American history, and with some of the oldest finishing college by 2020 and entering the workforce, they’re estimated to make up 40% of the labor force before 2030. Some of the biggest stars like Billie Eilish and Lil Nas X are part of this generation, but how much do you really know about them? Click through to see some perhaps unexpected statistics.