Kawaii and the psychology of cuteness

Why we're drawn to the adorable

Stars Insider

28/01/21 | StarsInsider

LIFESTYLE Human behavior

Cute studies’ is an emerging academic discipline. Psychologists and cultural experts are investigating what cuteness is, how the brain responds to it, and how it impacts our daily lives.

From Hello Kitty to Baby Yoda, it’s clear that cuteness sells, but if we understand the psychology behind it we can use it to our own advantage. Click through the gallery to learn more!

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