While the shopping frenzy of Black Friday is a boom to major businesses, Small Business Saturday, which falls in between Black Friday and Cyber Monday, is an even more important date on the holiday shopping calendar. Created in 2010 with the aim of encouraging shoppers to support small-scale commerce and boost their local economy, it's an excellent opportunity for entrepreneurs to make the most of the increased footfall and set themselves up for long-term sales success. For retailers and shoppers alike, Small Business Saturday creates an annual opportunity to make an ongoing difference to the community.
Keen to get spending, selling, or both? Click through the following gallery to find out how to get involved with Small Business Saturday.