What is the expectation effect, and why does it matter?

Learn about the importance of attitude when it comes to drinking

Stars Insider

06/06/22 | StarsInsider

LIFESTYLE Drinking

It's difficult to reach adulthood and not have a perception of what it means to be drunk. Whether you drink or not, it's clear that alcohol impacts a person's behavior, whether they become considerably less inhibited or even more aggressive when drunk.

This is strange, however, since the active ingredient in alcohol (ethanol) is actually a depressant. Enter the 'expectation effect,' the idea that our drunken behavior is to a large extent dictated by how we expect we'll behave.

Interest piqued? Check out this gallery to learn all about the expectation effect.

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