How BMW conquered the motoring world
The global dominance of the German car manufacturer
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In January 2023, German car manufacturer BMW stunned the motoring world with its extraordinary i Vision Dee, a concept vehicle designed to change color according to the mood of its driver. A fanciful vision of the future perhaps, but then again Bayerische Motoren Werke is renowned for its forward-thinking design innovation and high-performance engineering—trailblazing advances that have made BMW one of the most celebrated and envied automobile brands in the world. But did you know that this global motorcar and motorcycle manufacturer first earned its wings as a producer of aircraft engines, and that the clue lies within the company's familiar corporate logo?
Intrigued? Click through for a fascinating road trip through the history of BMW.
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