Is popular culture making us less interesting? Brand consultancy strategist Beth Bentley, founder of Tomorrowism, seems to think so. In what Bentley calls "innovation stagnation," she argues that there's a "cultural flattening" of sorts happening in which our engagement with social media and the way algorithms shuffle information to users is ultimately resulting in a sort of general sameness.
Not accounting for rich cultural diversity, we're left with a rather sad, one-dimensional sense of bland repetition in which design, style, and even opinions, seem to exist in an echo chamber. Aesthetically and intellectually, we are gravitating more and more toward what is easy to consume, refusing any and all attempts to broaden our perspectives and putting personal taste to the wayside in favor of what's familiar.
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