Have you ever purchased a product only to realize that you are getting a slightly smaller quantity than you used to? The difference can be subtle, but such subtlety is not reflected in the price, which remains exactly the same as before. This is a tactic employed by brands, commonly known as shrinkflation.
But why do companies do it, how can consumers deal with it, and what is being done to prevent us from being victims of this deceptive tactic? Click on to find out.