Luxury brands that no longer use fur
Prada pledges to go fur-free in 2020
The fur debate has been going on for decades, with animal rights groups and organizations like Fur Free Alliance or People for the Ethical Treatment of Animals (PETA) urging fashion brands to do better and stop encouraging animal suffering. But as much as the use of fur divides the fashion world, it doesn't stop it from still being massively present on the catwalk. According to the International Fur Federation (IFF), fur-generated global retail sales hit US$30 billion in 2017 alone. As claimed by Stella McCartney, who's one of the few designers who has never used fur in her collections and is a vegan designer attempting to promote a cruelty-free ethos, "It is about time that the fashion industry realizes that fur is cruel and unfashionable." McCartney believes that fashion can be luxurious even without the use of fur, and this idea may have inspired other designers to get on board.
Italian luxury fashion house Prada recently took a major step ahead and announced a ban on fur in their future fashion lines, starting from the spring/summer 2020 women's collections. They join other major brands that vowed to go fur-free in the last few years, brands including Gucci, Burberry and Chanel, who has already stopped using real fur. In a statement released by Prada's artistic director and head of the company, Miuccia Prada, the fashion company announced that: "The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement. Focusing on innovative materials will allow the company to explore new boundaries of creative design, while meeting the demand for ethical products.”
Click through the gallery to see which other luxury brands went fur-free, and are proving that fashion can still be luxurious, even without using fur.
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