Why high street fashion sizing is so problematic
Inconsistent sizing is frustrating for shoppers, and bad for the planet
Trying to find clothes that actually fit? The struggle is real. That pair of jeans that's your perfect size in one store may be far too small in another, and sometimes sizes vary radically even from item to item within the same store. Not only is erratic clothing sizing a frustrating issue for shoppers, it's also having a heavy impact on the environment, with many returns ending up in the landfill.
What's a fashion fan to do? Click through the following gallery to find out why high street sizing is so problematic, and what, if anything, is being done about it.
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