Experts break down the practice of ‘sleepmaxxing,’ a new TikTok trend

Sleepmaxxing is about going beyond the usual bedtime routine: it involves some extra steps, such as taking supplements, mouth taping, a multilayered beauty routine, and even eating two kiwis before bed! Some sleepmaxxing tips are backed by evidence, though. For example, the practices of reducing screen time and avoiding caffeine or alcohol before bed.

Experts commend the fact that more people are encouraged to take greater care of their sleep routine, yet they warn about potential risks, such as sleepmaxxing becoming a “high-pressure chore.”

“Sleepmaxxing can backfire if it turns what should be a restorative process into a high-pressure chore,” said Dr. Anita Shelgikar, director of the Sleep Medicine Fellowship and a clinical professor of neurology at the University of Michigan. “For some individuals, being overly attentive to sleep optimization and sleep patterns every night can increase stress and worsen sleep over time.”

Indeed, every day, more and more trends emerge in the world of social media. From personalization of content to new mediums and old throwbacks, the trends explored in this gallery are sure to change social media as we know it. As someone who engages in online content, you should also be aware of these trends, so you can hold brands and influencers accountable and consume content that you enjoy.

Curious about which trends made the list? Click through now to find out.

0 / 31 Fotos

AI will be a game-changer -

Brands that adapt quickly to the world of AI may have a huge competitive advantage over those that don't. Brands in 2025 will likely use AI for content creation, customer engagement, and workload reduction.

1 / 31 Fotos

TikTok will still be a massive hit -

TikTok offers creative, short-form videos that keep users interested, even hooked. The almost addictive nature of TikTok is great for advertisers and influencers alike.

2 / 31 Fotos

Social media as a search destination -

TikTok, Instagram, and other social platforms are becoming search tools. So, instead of using search engines like Bing or Google, many people will search social media for their answers.

3 / 31 Fotos

Full-screen content dominates engagement -

Vertical videos have higher completion rates thus encouraging brands to adopt full-screen formats to improve their customer interaction.

4 / 31 Fotos

YouTube Shorts gaining traction -

Numerous brands will attract younger audiences with short-form videos while still driving traffic to longer content.

5 / 31 Fotos

Personalized brand interactions -

Social media is becoming a primary tool for real-time customer support and reputation building. Instead of having to email a company and possibly wait days or more to hear back, social media can be much quicker.

6 / 31 Fotos

Nostalgia marketing -

Retro trends and nostalgia are making a comeback. Combine some modern twists, and these campaigns are sure to resonate with different audiences.

7 / 31 Fotos

Crisis management on social media -

If something negative happens with a brand, they'll likely start turning to social media, if they haven't already. Social media can help quickly address issues and provide real-time solutions in a public way.

8 / 31 Fotos

Integrations for engagement -

In 2025 and beyond, platforms will invest in features such as avatars and metaverse tools to help people feel immersed and engaged in content in new and amazing ways.

9 / 31 Fotos

Gaming meets social media -

Social media will integrate into gaming and gaming events. This merging will create new opportunities for brands to connect with gamers and different audiences thereby expanding brand visibility.

10 / 31 Fotos

Brand authenticity matters most -

Customers in 2025 will prioritize transparency and genuine communications. Authenticity is the name of the game as it builds trust between brands and the people who love them.

11 / 31 Fotos

Gated content rises -

Marketing strategies in 2025 will likely continue to offer premium, gated content to those who pay. Free content often draws audiences in and gains their loyalty, while further engagement is built as customers pay for access to more.

12 / 31 Fotos

Midway storytelling captures attention -

When influencers start their stories mid-narrative it hooks audiences and builds curiosity. This can lead to stronger brand engagement as it encourages viewers to stay longer and explore further.

13 / 31 Fotos

User-generated content (UGC) shines -

When brands feature customer-created content it helps strengthen community ties and customer satisfaction.

14 / 31 Fotos

Social commerce expands -

Platforms, namely Instagram Shops and Facebook Marketplace, help brands drive sales directly from social media. People may see something they like online and they can purchase it all in the same breath.

15 / 31 Fotos

Privacy over third-party cookies -

It will be even more important for brands to be privacy-focused and transparent in their practices.

16 / 31 Fotos

Influencer marketing evolves -

Keeping long-term collaborations with niche influencers is important. It can help create authentic connections and better ROI for the brands. Additionally, it's better for audiences who grow to feel like they know the influencer.

17 / 31 Fotos

LinkedInfluencer culture grows -

LinkedIn influencers aim to be thought leaders and voices of authority in their industries. When they share valuable information it helps build credibility.

18 / 31 Fotos

Lead generation through social media -

Brands will leverage social media platforms for targeted ads, campaigns, and much more. Things like polls and quizzes help audiences engage with the brand and they'll start to receive more content that better aligns with their tastes.

19 / 31 Fotos

Accelerated content distribution -

The fact that you can instantly share on social media platforms amplifies brand visibility. Small campaigns can go viral within a very short amount of time.

20 / 31 Fotos

Uniqueness is key -

Distinct, innovative storytelling and having a unique, fresh perspective can help you stand out in a crowded sea. It's important to show how you're different and why that matters.

21 / 31 Fotos

Social media for new website traffic -

Startups and new websites will first use social media to spark early visibility and build an audience before an official website is built.

22 / 31 Fotos

Selective platform usage -

Brands will streamline their content to high-ROI platforms such as LinkedIn, Instagram, and emerging favorites such as Threads.

23 / 31 Fotos

Memes retain popularity -

Memes are still a fan favorite for 2025. They are easy-to-share and engaging content that people seem to love.

24 / 31 Fotos

Social audio gains ground -

Platforms like Clubhouse and Facebook Audio Rooms will cater to the demand for audio-based interactions.

25 / 31 Fotos

Video captions become essential -

Improving accessibility and engagement are elementary 2025 and beyond. In order to reach diverse audiences it's important to offer options such as captions for videos or posts with audio.

26 / 31 Fotos

Entertainment drives ROI -

Fun, light-hearted content like GIFs and memes helps audiences become more engaged and actually helps enhance brand appeal. Entertaining content increases the likelihood of sharing.

27 / 31 Fotos

Inclusivity is non-negotiable -

Brands must embrace social issues and diversity to maintain their credibility. Inclusive practices help brands connect with people from all over the world.

28 / 31 Fotos

Sustainability takes center stage -

When a brand shares its eco-friendly practices on social media it can boost brand image and align better with customer values.

29 / 31 Fotos

AI-powered personalization in real-time -

In 2025, brands will increasingly use AI to deliver incredibly personalized, real-time content and product recommendations to audiences.

Sources: (Hootsuite) (Stan Ventures)

30 / 31 Fotos

Experts break down the practice of ‘sleepmaxxing,’ a new TikTok trend -

As the new social media trend of “sleepmaxxing” continues to take over TikTok, experts have a lot to say about this practice focused on improving sleep quality.

Experts commend the fact that more people are encouraged to take greater care of their sleep routine, yet they warn about potential risks, such as sleepmaxxing becoming a “high-pressure chore.”

Curious about which trends made the list? Click through now to find out.

0 / 31 Fotos

AI will be a game-changer -

Getty Images

1 / 31 Fotos

TikTok will still be a massive hit -

TikTok offers creative, short-form videos that keep users interested, even hooked. The almost addictive nature of TikTok is great for advertisers and influencers alike.

Shutterstock

2 / 31 Fotos

Social media as a search destination -

TikTok, Instagram, and other social platforms are becoming search tools. So, instead of using search engines like Bing or Google, many people will search social media for their answers.

Getty Images

3 / 31 Fotos

Full-screen content dominates engagement -

Vertical videos have higher completion rates thus encouraging brands to adopt full-screen formats to improve their customer interaction.

Shutterstock

4 / 31 Fotos

YouTube Shorts gaining traction -

Numerous brands will attract younger audiences with short-form videos while still driving traffic to longer content.

Getty Images

5 / 31 Fotos

Personalized brand interactions -

Getty Images

6 / 31 Fotos

Nostalgia marketing -

Retro trends and nostalgia are making a comeback. Combine some modern twists, and these campaigns are sure to resonate with different audiences.

Shutterstock

7 / 31 Fotos

Crisis management on social media -

Shutterstock

8 / 31 Fotos

Integrations for engagement -

In 2025 and beyond, platforms will invest in features such as avatars and metaverse tools to help people feel immersed and engaged in content in new and amazing ways.

Shutterstock

9 / 31 Fotos

Gaming meets social media -

Social media will integrate into gaming and gaming events. This merging will create new opportunities for brands to connect with gamers and different audiences thereby expanding brand visibility.

Shutterstock

10 / 31 Fotos

Brand authenticity matters most -

Customers in 2025 will prioritize transparency and genuine communications. Authenticity is the name of the game as it builds trust between brands and the people who love them.

Shutterstock

11 / 31 Fotos

Gated content rises -

Shutterstock

12 / 31 Fotos

Midway storytelling captures attention -

When influencers start their stories mid-narrative it hooks audiences and builds curiosity. This can lead to stronger brand engagement as it encourages viewers to stay longer and explore further.

Shutterstock

13 / 31 Fotos

User-generated content (UGC) shines -

When brands feature customer-created content it helps strengthen community ties and customer satisfaction.

Shutterstock

14 / 31 Fotos

Social commerce expands -

Shutterstock

15 / 31 Fotos

Privacy over third-party cookies -

It will be even more important for brands to be privacy-focused and transparent in their practices.

Shutterstock

16 / 31 Fotos

Influencer marketing evolves -

Shutterstock

17 / 31 Fotos

LinkedInfluencer culture grows -

LinkedIn influencers aim to be thought leaders and voices of authority in their industries. When they share valuable information it helps build credibility.

Shutterstock

18 / 31 Fotos

Lead generation through social media -

Shutterstock

19 / 31 Fotos

Accelerated content distribution -

The fact that you can instantly share on social media platforms amplifies brand visibility. Small campaigns can go viral within a very short amount of time.

Shutterstock

20 / 31 Fotos

Uniqueness is key -

Distinct, innovative storytelling and having a unique, fresh perspective can help you stand out in a crowded sea. It's important to show how you're different and why that matters.

Shutterstock

21 / 31 Fotos

Social media for new website traffic -

Startups and new websites will first use social media to spark early visibility and build an audience before an official website is built.

Shutterstock

22 / 31 Fotos

Selective platform usage -

Brands will streamline their content to high-ROI platforms such as LinkedIn, Instagram, and emerging favorites such as Threads.

Shutterstock

23 / 31 Fotos

Memes retain popularity -

Memes are still a fan favorite for 2025. They are easy-to-share and engaging content that people seem to love.

Shutterstock

24 / 31 Fotos

Social audio gains ground -

Platforms like Clubhouse and Facebook Audio Rooms will cater to the demand for audio-based interactions.

Shutterstock

25 / 31 Fotos

Video captions become essential -

Improving accessibility and engagement are elementary 2025 and beyond. In order to reach diverse audiences it's important to offer options such as captions for videos or posts with audio.

Shutterstock

26 / 31 Fotos

Entertainment drives ROI -

Fun, light-hearted content like GIFs and memes helps audiences become more engaged and actually helps enhance brand appeal. Entertaining content increases the likelihood of sharing.

Shutterstock

27 / 31 Fotos

Inclusivity is non-negotiable -

Brands must embrace social issues and diversity to maintain their credibility. Inclusive practices help brands connect with people from all over the world.

Shutterstock

28 / 31 Fotos

Sustainability takes center stage -

When a brand shares its eco-friendly practices on social media it can boost brand image and align better with customer values.

Shutterstock

29 / 31 Fotos

AI-powered personalization in real-time -

In 2025, brands will increasingly use AI to deliver incredibly personalized, real-time content and product recommendations to audiences.

Sources: (Hootsuite) (Stan Ventures)

Shutterstock

30 / 31 Fotos

Experts break down the practice of ‘sleepmaxxing,’ a new TikTok trend

This social media trend focused on improving sleep quality is gaining momentum

10/03/25 | StarsInsider

LIFESTYLE Prediction

As the new social media trend of “sleepmaxxing” continues to take over TikTok, experts have a lot to say about this practice focused on improving sleep quality.

Experts commend the fact that more people are encouraged to take greater care of their sleep routine, yet they warn about potential risks, such as sleepmaxxing becoming a “high-pressure chore.”

Curious about which trends made the list? Click through now to find out.