America's lawns, previously a sign of wealth, power a US$153 billion industry that employs over one million people in the country. The industry began at the end of the 19th century and boomed in the 20th century. Today, America's lawns are big business. On average, millennials shelve out $701 every month to keep their yards green. But a rebellion is brewing against the perfectly manicured lawn, especially under economic pressure and the realities of climate change.
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