The gap between those who can access and use digital technology and those who can't
Blandino says it's not about covering up, but embracing your natural beauty and moving towards self-care and self-acceptance.
Physical health is no longer a guarantee. Projecting good health is at the forefront of our minds in a way that it hasn't been for a long time.
We want to look in the mirror and see the reassuring signs of a healthy body reflected in our faces. Clear skin, rosy cheeks, and bright eyes.
The makeup look is paired down and focuses on beautiful skin. The mask even makes an appearance! They're clearly adapting to new demands.
Makeup brands are catching on quickly to the market changes. Model Tami Williams was spotted on the streets of New York in August doing a photo shoot for a new Maybelline campaign.
Royals like Queen Leticia of Spain usually go for simple makeup looks that accentuate their natural features. This is even more true since the pandemic.
Dermatologists and plastic surgeons are also predicting a decreased interest in botox.
Wearing masks reduces our ability to communicate with our facial expressions. Our smiles are hidden!
Twitter queen Chrissy Teigen keeps it natural and is constantly on Instagram and TikTok makeup-free.
While the outbreak of coronavirus certainly contributed to the renewed interest in natural beauty, Blandino says the movement started before the pandemic.
They look as gorgeous as ever with their new paired down look, maybe even more so.
Supermodels like Hailey Bieber and Bella Hadid have been spotted out and about seemingly wearing no makeup at all.
If the skin around your eyes and forehead are immobilized by botox, it's even harder to read your expression. Humans are social creatures and this impedes our ability to communicate.
Jerrod Blandino, co-founder and creative director of the popular makeup brand Too Faced, says the brand is shifting its focus to natural beauty.
This is definitely a pivot from the brand's previous calling card of dramatic eyes and heavily sculpted faces. They're saying that now "isn’t the time for eye-popping pigment."
The stress of the pandemic and disruption to our normal routines has put a serious emphasis on the necessity of caring for our bodies and our minds.
We've started to focus more on our skin health, opting towards restoring our skin to a healthy, youthful state naturally, rather than going for a procedure or layering on the foundation.
Makeup artist to the stars, Sir John says that this new beauty trend is a projection of our new-found focus on mental and physical well-being.
Things like new diets, exercise habits, daily routines, and self-care rituals can all impact the health and appearance of your skin. If you're starting to see positive changes in your skin health, why go back to covering it up?
Many of us adopted new habits in recent months because of our new schedules (and new stress).
Amanda Seyfried prefers to go natural and says she doesn't even wear makeup most days.
Alicia Keys has been promoting body positivity by attending red carpets and performing without makeup for several years now.
2020 has also been a big year for putting things into perspective. The pandemic has made us all think a bit harder about what we can live without and what we can't.
Certain celebrities have been proponents of the natural look for decades. Just look at actress-turned-wellness guru Gwyneth Paltrow. Her aesthetic is all about exuding good health.
We can't all be models, of course, but this natural beauty movement is about radical self-love and self-acceptance, and understanding that beauty begins with our mental and physical health.
K-pop is taking over the world, so just look to any K-pop star for inspiration!
Blandino says that beauty experts began to notice a wider interest in a new low-key aesthetic in 2019. It's partly inspired by the translucent, skin-focused looks popular in East Asia.
The word on the street is that the Kardashian look is on its way out. No more smokey eyes and dramatic contouring. Let's be honest: face masks kind of defeat the purpose! Even if you load up on makeup for when the mask comes off, half of it may come off with the mask. People around the world spent months in their homes during the 2020 coronavirus lockdown and got pretty used to seeing themselves without makeup. And clean hair. And pants. It's hard to go back to all the effort of getting dressed up and putting on a full face of makeup. Luckily, the trends are turning in our favor! The natural look is making a comeback.
It's time to let your natural beauty take the lead. Click through the following gallery to learn more.
Natural beauty is the new normal thanks to Covid-19
The natural look is coming back!
LIFESTYLE Appearance
The word on the street is that the Kardashian look is on its way out. No more smokey eyes and dramatic contouring. Let's be honest: face masks kind of defeat the purpose! Even if you load up on makeup for when the mask comes off, half of it may come off with the mask. People around the world spent months in their homes during the 2020 coronavirus lockdown and got pretty used to seeing themselves without makeup. And clean hair. And pants. It's hard to go back to all the effort of getting dressed up and putting on a full face of makeup. Luckily, the trends are turning in our favor! The natural look is making a comeback.
It's time to let your natural beauty take the lead. Click through the following gallery to learn more.