Celebrity brands and endorsements gone wrong

Kim Kardashian breaks silence on controversial Balenciaga kids ad campaign

Stars Insider

28/11/22 | StarsInsider

CELEBRITY Controversy

Kim Kardashian is a well-known ambassador for Balenciaga, but she was notably quiet in the days after the fashion brand came under fire for producing an ad campaign featuring children holding teddy bears dressed in leather harnesses and bondage. Finally on November 27, six days after the controversy broke, Kim tweeted, “I have been quiet for the past few days, not because I haven’t been disgusted and outraged by the recent Balenciaga campaigns, but because I wanted an opportunity to speak to their team to understand for myself how this could have happened."

She continued, "As a mother of four, I have been shaken by the disturbing images. The safety of children must be held with the highest regard and any attempts to normalize child abuse of any kind should have no place in our society — period." Referencing Balenciaga's quick pulling of the spring 2023 campaign—which also included a copy of a US Supreme Court decision on child porn laws in the background of one photo—she wrote, "I appreciate Balenciaga’s removal of the campaigns and apology. In speaking with them, I believe they understand the seriousness of the issue and will take the necessary measures for this to never happen again."

However, fans are least satisfied with her final statement which indicates that she is not cutting ties with the brand. "As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand, basing it off their willingness to accept accountability for something that should have never happened to begin with — & the actions I am expecting to see them take to protect children." Ironically this brand partnership may be the downfall of Kim's own brand if not handled correctly. 

Whether it was their own failed brand or business, a questionable spot appearance, or their own outrageous behavior that lost them endorsements, many celebrities have seen their lucrative business dealings fall through, and others have seen backlash for throwing their star power behind questionable companies. Click through the gallery to see some other celebrities who had brands and endorsements go off the rails! 

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