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Terry Crews -

The actor's tweet on June 30 started out fine as he said all children of God are his family, but he ended it with "We must ensure #blacklivesmatter doesn't morph into #blacklivesbetter." The daughter of Martin Luther King Jr replied, among many others, saying, "We're so far from that bridge, Terry." 

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Lili Reinhart -

In a now-deleted tweet, the 'Riverdale' actress posted a topless photo of herself reportedly to bring awareness to the unjust killing of Breonna Taylor. She soon apologized for the "tone deaf" tweet.

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Sarah Paulson -

The actress kicks off the two-minute "I Take Responsibility" video of white celebrities speaking seriously into the dramatic black and white camera. The campaign website gets users to take responsibility for a specific racist behavior they’ve had before.

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Stanley Tucci -

As the actor said his piece in the video, his eyes were obviously moving from one side to another, and he was quickly called out for reading his very few lines.

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Bryce Dallas Howard - The actress said she takes responsibility "for every time I explained away police brutality, or turned a blind eye." People upset with the video argue that now is not the time for celebrities to center themselves, just as with the 'Imagine' debacle.

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Justin Theroux -

The actor spoke with very long, dramatic pauses in the video. "What are they auditioning for," one Twitter user asked, to which someone responded, "Ending Racism: The Musical."

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Aaron Paul -

Many Twitter commenters felt Aaron Paul was in character as Jesse Pinkman from 'Breaking Bad' and expected to hear him say, "B—ch!" at the end of the video.

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David Guetta - Outside of the video, things get much worse. The French DJ made quite a literal "tone-deaf" tribute to George Floyd where he said "shout-out to his family" then remixed a version of Martin Luther King Jr.'s "I Have a Dream" speech. People called the video "the whitest way to react to racism" and mocked Guetta for trying to "oontz oontz racism away."

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Stassi Schroeder and Kristen Doute -

The 'Vanderpump Rules' stars were fired after a Black former cast member, Faith Stowers, revealed that they had called the police on her for a crime they knew she didn't commit. And that's on top of various racially insensitive posts that have surfaced from their pasts.

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Kendall and Kylie Jenner, and friends -

Celebrities such as Kendall Jenner, Cara Delevingne, and Kylie Jenner participated in posting a Black Lives Matter chain on their Instagram stories following Floyd's death. With each repost, they each tagged 10 of their friends who would continue the chain.

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Kendall and Kylie Jenner, and friends - One commenter tweeted, "Unemployed college students are literally on a donating spree while celebrities are wiping the sweat off their forehead after just posting 'BLM' on their IG story." Many pointed out Kendall Jenner has not learned from her controversial Pepsi protest ad.

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Madonna -

Just as the backlash toward her COVID-19 responses were simmering, Madonna posted a video of her son, whom she adopted from Malawi in 2006, dancing to Michael Jackson's 'They Don't Really Care About Us' to "honor" Floyd and his family.

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Virgil Abloh -

The designer was trolled online after posting a photo of his donation of US$50 to bail funds. People pointed out that $50 wouldn't buy a pair of his Off-White brand socks.

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Virgil Abloh -

He later clarified that he had actually donated US$20,500, and he also apologized for having previously criticized looting, saying, "I apologize that it seemed like my concern for those stores outweighed my concern for our right to protest injustice and express our anger and rage in this moment."

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Jessica Mulroney -

The stylist and TV personality, also known as Meghan Markle's now-ex best friend, has come under fire (and was fired) after she threatened a Black blogger Sasha Exeter with a lawsuit following Exeter's generic call-to-action video about the Black Lives Matter movement.

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Jessica Mulroney -

Though Exeter didn't name anyone in her video, Mulroney assumed it was about her and proceeded to threaten Exeter's livelihood. Exeter then made another video explaining how this is a perfect example of white privilege, and people are likening Mulroney's response to that of Amy Cooper.

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Emma Watson -

The entire Blackout Tuesday idea was criticized for being performative, but the actress received extra backlash for editing the black squares to match her Instagram grid aesthetic by adding a thin white border. Watson also hadn't linked to any additional resources or shown any donation receipts.

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Lana Del Rey - After the singer shared videos of Los Angeles protesters looting stores to her Instagram (and disabled comments), singers Kehlani and Tinashe called her out for both endangering people and for choosing to post looting of all things, Page Six reports.

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T.I. -

The rapper appeared on TV, along with Killer Mike and the mayor of Atlanta, to condemn the violence and looting occurring in the city. "We can't do this here, this is Wakanda. It must be protected," he said, and almost immediately faced backlash for comparing a real-life city to a fictional utopia.

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Ellen DeGeneres -

In since-deleted tweets, the TV host wrote, "People of color in this country have faced injustice for far too long. For things to change, things must change." The last sentence was ridiculed for syntax as well as the fact that her posts were extremely vague and didn't indicate any change of her own, as well as the way she avoided saying Black people specifically.

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Evan Peters -

The actor was criticized after he retweeted a video of a police officer violently tackling a protester in which the man recording the video says "I can watch these piece of s—t looters get tackled all day!!" He apologized and said he "unknowingly retweeted" the video.

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Lea Michele -

Lea Michele's 'Glee' co-star Samantha Ware responded to her tweet about justice for George Floyd, claiming that the star had threatened to "s—t in her wig" and incited a series of "traumatic microaggressions" while they worked together.

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Lea Michele -

Ware elaborated in a Variety article, saying that Michele even threatened her job. In follow-up statement, Michele responded, "Whether it was my privileged position and perspective that caused me to be perceived as insensitive or inappropriate at times, or whether it was just my immaturity and me being unnecessarily difficult, I apologize for my behavior." This verbal backflip was subsequently criticized as well.

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Marina Diamandis - The singer tweeted that people had to be "mentally ill" to be a police officer, and many criticized her for both villainizing mental illness and conflating the two different issues of mental health and police brutality.

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Karol G - The Colombian singer faced backlash after tweeting a photo of her black-and-white dog to make a point about racial equality through the two colors together, adding the hashtag #BlackLivesMatter. After receiving criticism for using an animal to promote racial equality, the singer issued an apology.

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Stephanie Pratt -

Watching the protests in Santa Monica, Pratt wrote in a since-deleted tweet, "Shoot the looters." She was not only criticized for the tone-deaf language, but also for her hypocrisy as she was arrested on charges of second-degree theft after shoplifting US$1,300 worth of clothing from a Neiman Marcus store in 2006.

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Shameik Moore -

The actor shared a "very strong opinion" with his followers about how Black people "need to learn how to deal with police... and or racism," and faced immense backlash for blaming Black people for their unjust deaths.

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L'Oréal -

In 2017, the cosmetics brand dropped transgender model Munroe Bergdorf from their campaign after she spoke out about racism and white supremacy. In this year's BLM momentum, the company stated their solidarity and actually posted a photo that said, "Speaking out is worth it."

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L'Oréal -

After they were heavily criticized for how they treated Bergdorf, the new president of the company contacted her and they agreed to not only make sizeable donations to LGBTQ organizations, but also offered her a consultancy role on their UK Diversity and Inclusion Advisory Board.

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Anthropologie -

The Urban Outfitters-owned store Anthropologie has been accused by multiple employees and shoppers across North America of racially profiling Black shoppers and using codenames. They've denied the allegations, but lost customers.

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Starbucks - After making a post in solidarity with the Black Lives Matter movement, the company banned all employees from wearing any sort of T-shirt, pin, or accessory that mentioned BLM, as their leaked memo said it could be "misunderstood and potentially incite violence." 

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Starbucks -

After facing backlash, they did a 180 and said employees can wear BLM shirts, and also announced they were making their own. This stirred more criticism from those wondering why a company of Starbucks' magnitude is making T-shirts instead of spending that time and money supporting its own Black employees or donating directly to the cause.

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Reformation -

The "ethical" and "responsible" clothing brand's founder Yael Aflalo resigned as CEO after accusations of racism by a dozen former employees alleging incidents of mistreatment, disparities in workplace conditions, and being overlooked for opportunities of advancement because they were Black.

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Bon Appétit -

Editor-in-chief Adam Rapoport resigned from the magazine shortly after an image of him in brownface and a stereotypical Puerto Rican costume surfaced on social media, followed by allegations of racism and a toxic workplace environment that involved not paying racialized editors for their appearances while paying their white colleagues.

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Vogue - Editor-in-Chief Anna Wintour apologized for the lack of Black representation in her 30+ year history at the magazine, writing in a letter to her staff: "I know Vogue has not found enough ways to elevate or give space to Black editors, writers, photographers, designers, and other creators."

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Vogue -

Many have come forward with accounts of racial inequality at Vogue, including her former right-hand-man André Leon Talley, who revealed how hard it was to work there as a Black person even as editor-at-large. Wintour reportedly refuses to resign, but critics hold her accountable for Vogue's failures, and people want more than a vague promise to do better.

See also: The most controversial celebrity outfits ever.

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