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What Is color psychology? - Color psychology is the study of hues and its effects on human behavior and the mind.

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Effects - Color can influence other things around us, such as our taste in food.

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Effects - It is widely used in marketing and advertising to impact and influence consumer purchases.

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Chromotherapy - Color psychology can be used in therapy to alleviate, soothe, or heal different ailments.

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Psychology of color - Ready to find out how each color can alter your attitude?

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Pink - Pink is known to produce a calming effect. 

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Pink - But interestingly, studies have shown that it only induces this feeling when first exposed to it. Verywell Mind describes that, after a while, it can actually cause a person to become agitated.

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Purple - Another calming and soothing shade is purple.

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Purple - Hues of violet, lavender, or lilac are great for bedrooms as they introduce a relaxing quality to the atmosphere.

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Yellow - Believe it or not, yellow is actually the most tiring pigment to look at due to its brightness and intensity.

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Yellow - It is also the most attention-grabbing color, which is why we often see the color in traffic signs or advertisements.

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Red - If you are on a first date and you're really hoping to impress the person, red is the color to wear! Red (the color of love and romance) is seductive, attractive, and catches the eye's attention.

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Red - Red is used to stimulate the mind and body and increase circulation.

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White - White is one of the more interesting colors in this gallery because different people may exhibit different feelings or reactions to it.

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White - For some, white can arouse feelings of serenity and safety, while for others, white leaves them feeling cold because they associate the color with things like hospitals.

How does this white bunny make you feel?

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Brown - Similarly, brown is a shade that can create different feelings for different people.

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Brown - Brown can inspire feelings of strength, security, and safety. Others see it as vast, stark, and empty, creating feelings of sadness, loneliness, and isolation.

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Green - Green boosts productivity! This is an ideal color for office spaces. But even just making your computer/laptop's desktop background green can help.

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Green - Green helps improve focus and efficiency, making it the perfect color to surround employees with.

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Gray - On the other hand, gray is a color that de-energizes.

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Gray - It is a neutral shade and, unlike the rest of the colors in this gallery, it is the only color with no direct psychological properties.

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Orange - Orange is an energizing color that evokes feelings of excitement and enthusiasm. This is why you will often see a lot of orange in sports teams' branding, uniforms, and mascots.

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Orange - For this reason, Science of People suggests wearing orange workout gear. According to the site, research shows that orange encourages brain activity and increases oxygen supply to the brain.

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Black - Here's an interesting study: researchers analyzed more than 52,000 NHL games and found that players who donned black team uniforms were penalized more often for aggression, versus when they wore white, as explained in Science of People.

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Black - So if you ever want to appear threatening or even intimidating, wear black! It's also long been considered a slimming color in the world of fashion.

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Blue - If you and your family are maintaining a healthy eating plan, or if you're trying to lose a few extra pounds, than you may want to consider a blue kitchen. Even just eating off of blue plates can help!

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Blue - According to Verywell Mind, blue has the tendency to suppress hunger as it hardly ever occurs naturally in food. People also tend to associate blue with poison or something spoiled so it is generally an unappetizing color.

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Blue - But just in case, we'll stick to blue cutlery from now on. It can't hurt, right?

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Color psychology -

There is still a lot of information lacking and research that needs to be done into the science behind this intriguing area of psychology.

See also: What the colors you wear reveal about your personality

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