The rise of the "de-influencer" movement

The shifting dynamics of the influencer archetype

Stars Insider

23/01/25 | StarsInsider

LIFESTYLE Social media

It seems the allure of social media influencers—those who once captivated audiences with the latest beauty products, fashion trends, gadgets, services, fitness hacks, and diet tips—is beginning to wane. Audiences are growing tired of endless product promotions, masquerading as personal recommendations, with the tide shifting toward more genuine and authentic content from creators.

Has the golden age of social media influencers—those online personalities dominating platforms like Instagram, YouTube, and TikTok—reached its peak? Once celebrated for their relatability and authenticity, influencers are now increasingly viewed with skepticism. Emerging statistics suggest that the luster of digital fame is beginning to fade. In this gallery we explore. Click to get started.

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